Merchants - acceptors

Since payment card use in Serbia is increasing with every day, it is very important for merchants to accept payment cards in their retail stores in time. If you are a merchant and interested in accepting DinaCard payment cards, contact your bank to sign an agreement on accepting cards.

By enabling the use of DinaCard payment cards in your retail store you are opening new opportunities for increasing sales volume, having in mind that 2 million DinaCard payment cards have been issued so far. Research has shown that citizens have a habit of spending more money when paying with “plastic” than when using cash, which is favourable for your profit. Namely, card holders are neither limited by the amount in their wallet at the moment of purchase, nor do they need to go to an ATM to withdraw money. Accepting cards reduces your expenses and saves time required for cash manipulation, and largely improves you service to buyers. At cash registers, neither merchants nor buyers have to bother with looking for change anymore, so customary here for everyday purchases. Furthermore, possibility for errors when returning change has been reduced, since the exact amount of money is charged to your account, so there is no need for change.

DinaCard interchange fees are the lowest in the domestic market, which is the grounds for merchant fees to be lower, so your costs of accepting DinaCard payment cards will be minimum. In a word, by accepting DinaCard cards you get the possibility for generating a higher income and significant savings from merchant fees and for rendering a more updated, higher quality and faster service to your buyers.

Accepting DinaCard cards

The bank you are cooperating with in accepting DinaCard payment cards is obliged to inform you of and train you in every detail related to accepting DinaCard payment cards. Below you will find information on the most important steps you need to follow when accepting DinaCard payment cards.

  • Visual verification of the physical appearance of the card and the signature on the back. Card visual verification entails verification of the front side of the card and its back. If you notice something suspicious during your visual verification, you should contact your authorisation centre, explain the problem and further proceed in line with the instructions of the operator. This phone verification needs to be done discretely, if possible without the cardholder’s knowledge.
  • Upon successful visual verification, the card is slid through the POS terminal, the amount of purchase is entered and you wait for the response (there is no need to type in the amount if POS terminal is connected to the cash register, as the payment amount is automatically transmitted in that case).
  • If the transaction has been approved, two slips (receipts) are printed. Otherwise, you need to read POS terminal instructions and act accordingly.
  • One slip is given to the card holder for signature and the signature is compared to the signature on the back of the card. The two must match. The signed copy of the slip is kept by the merchant, and the other copy is given to the card holder together with the card (the slip is not signed if card holders insert their PIN at POS terminal).
  • In the case of mPOS system, if receipt printing is not possible, a copy of the receipt can be delivered to the card holder electronically.
DinaCard interchange fees

DinaCard interchange fees are adjusted to the conditions in the domestic market. Since the interchange fee is the amount paid by the acquiring bank to the card issuing bank for every effected transaction, it is significant for merchants as it is integrated in the merchant fee. Though merchant fee depends on other factors too, lower interchange fees contribute to lower merchant fees as well – i.e. the fee paid by merchants to the acquiring bank for every payment card transaction in their retail store.

Principal DinaCard interchange fee equals 0.83% of the transaction amount and it is the lowest compared to all other card systems operating in the domestic market. Depending on the type of merchant or service, there are exceptions to this standard fee, the most frequent cases being:

  • Gas stations – 0.30%
  • Payment of utilities (electricity, water, gas, sewerage, etc.) and land line telephony bills – 0.4%